Processing of Gold Jewellery in China
Shenzhen is a large market as well as a processing centre of gold jewellery. According to a representative of the Shatoujiao Bonded Area, Shenzhen’s gold processing volume makes up 70% of the national total and accounts for 10% of the city’s industrial output value. The Shatoujiao Bonded Area alone contributes to half of Shenzhen’s gold jewellery output. In fact, gold and jewellery processing has become one of the three pillar industries in the bonded area.
The other two industries are computers and electronic toys. Shenzhen and its surrounding area has 800 jewellery manufacturers and supplies between 70 percent and 80 percent of jewellery offered for sale in the domestic market in China. 70% of platinum and K-gold inlaid jewellery is manufactured in Shenzhen. Shenzhen exports over US$ 1 billion worth of jewellery products, accounting for over 20% in the whole of China. Recent years have seen Shenzhen produce over 26 million pieces of gold jewellery every year. Shenzhen has emerged as the most important processing manufacturing centre, wholesale centre, information centre and raw material supplier.
The Shenzhen Special Economic Zone is now:
- The largest jewellery manufacturing and wholesale centre supplying the domestic market in China.
- A gem-set gold jewellery manufacturing centre for the domestic market.
- The centre for platinum jewellery production.
- The centre for gemstone polishing
Panyu area in the city of Guangzhou is an important processing centre for gems and jewellery. Jewellery processing is one of the fastest growing, most successful export oriented industries in Panyu. The industry has been supported and promoted by the local government. Under this environment, Panyu has become the largest processing centre with the maximum concentration of manufacturers, most advanced technology and the most mature investment climate.
Panyu started raw-material-import based gold and silver jewellery production in 1985. At present, it has over 100 foreign companies. The main export destinations are markets in the US, Europe and South East Asia. Panyu has five reasonably large-scale jewellery processing zones. The range of products varies from jewellery equipments manufacturing, polished diamond, jewellery inlaid with gold and platinum, silver jewellery, pure gold and K-gold jewellery, high-value handicrafts and jewellery watches etc. The share of Panyu in China’s export of gold and inlaid jewellery is as high as 20%.
The position of gold among various jewellery materials is being challenged as new choices are becoming available to Chinese consumers. According to an article published in China Gems magazine, in a survey conducted in the top 10 Chinese cities, it was found that 53.9% of the respondents already possessed gold jewellery, representing the highest among various types of jewellery. However, when asked what jewellery they planned to buy, only 16.5% chose gold, with 55.7% choosing platinum, 35.4% diamond and 22.3% coloured gems.
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